Catalog Sections:   Accounting   Advertising   Africa   African American studies   Anthropology   Architecture Area Studies topics China Africa Japan Middle East Third World Asia Latin America   Art   Astronomy   Biology Business topics Finance & Accounting General HR Management International Managerial Science Marketing   China   Communications   Computers   Criminology Drama topics American English European Greek Shakespeare Economics topics Economic Theory International Developed Nations Third World Nations U.S. Education topics General Education Special Education Alternative and University Sports   Employee Relations   Environmental Science   Film   Finance   Foreign Governments   Foreign Policy (U.S.)   Gender & Sexuality Geography topics China Africa Japan Middle East Third World Asia Latin America Western History topics European to 1500 European 1500-1900 European 1900 to Present U.S. to 1865 U.S. 1865 -1945 U.S. 1945 to Present   HR Management   International Relations   International Trade   Internet   Japan   Journalism   Juvenile Delinquency   Labor   Latin America Law topics General Penology   Linguistics Literature topics American to 1900 American 1900 to Present English to 1900 English 1900 to Present European Comparative Greek and Roman World   MIS   Managerial Science   Marketing   Marx and Marxism   Math Media topics Film Radio/Television Communications   Medicine and Health Care   Middle East   Minorities (other than Blacks)   Music   Nursing   Penology   Personality Theory   Personnel Management Philosophy topics Western to 1900 Western 1900 to Present Greek & Roman Medieval   Physical Education Poetry topics American English European   Police Science   Political Science (non-US)   Political Science (U.S.)   Political Theory Psychology topics Abnormal Behaviorism Developmental Freud General Personality Theory Social Therapies   Psychopathology   Psychotherapy   Public Administration   Religion (Judeo-Christian)   Religion (non-Judeo Christian) Science topics Biology Environmental General Physical   Sexuality   Shakespeare   Social Problems Sociology topics Theory Sexuality Minorities (non-Black) Social Problems Urban Studies General   Sports   Television and Radio   Third World Asia   Urban Studies   Women's Studies

Search by topic:   17751. FEDEX IN CHINA. This paper provides an overview and analysis of how Memphis, Tennessee-based express delivery leader FedEx competes in China. Following an overview of the company and its general marketing strategy, along with a discussion of FedEx’s China operations and China marketing strategy to date, the paper raises and examines critical issues related to the company’s China marketing efforts and then makes recommendations on strategic direction and specific actions for implementation. The analysis of FedEx in China reveals that the company faces two especially critical issues: 1) How can FedEx best stave off increasing competition from its key rivals and maintain its current leadership position in air cargo international express delivery from China? and 2) Once FedEx has completed its buyout of its Chinese joint venture partner, how can FedEx best approach competing in China’s risky, highly competitive and potentially highly lucrative domestic express delivery market? It is recommended that FedEx leverage its strong position with regard to Chinese air cargo holdings and routes and its good relations with North American and European businesses to continue aggressive expansion of the international component of the Chinese market. It is forecast that FedEx will achieve a dominant position in the overall Chinese international express market within ten years. In terms of the domestic Chinese market, it is recommended that FedEx proceed with extreme caution, building relationship with Chinese businesses through offering value-added services. FedEx must view the domestic market as a long-term investment. KEYWORDS: express delivery service marketing china federal express fedex Chinese market entry global strategy. Written 2006. APA Style. 14 pages, 132 footnotes, 54 bibliographic sources. 4,750 words.   $98 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance