17320. MASS MEDIA AND VOTING BEHAVIOR IN THE UNITED KINGDOM. This paper examines the extent to which the mass media have an effect on voting in Britain. It is found that the mass media indeed have an influence on British voters; however, this influence is moderated somewhat by other factors. KEYWORDS: mass media voters voting press newspapers elections. Written 2005. 9 pages, 18 footnotes, 8 bibliographic sources. 2,185 words.