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Search by topic:   09075. CASE ANALYSIS: CETUS CORP'S FIGHT IN INTERNATIONAL BIOTECHNOLOGY. A thorough examination of the Emeryville, California firm's marketing strategy and the problems therein. Industry background, competition, legal issues, and finances are analyzed. Recommends expansion of Cetus' product line and expansion of its target market area to include Japan. 15p. 39f. 20b.   $105 Copyright 2002 Academic Research Papers Associate Term Paper Sites: Academic Research Papers Academic-Research-Papers Research Central Term Paper Assistance